On August 25th 2018, the OkayKrypto media team was invited to the Blockchain Invasion Live Event to interview the leaders of 8 blockchain companies.
Here are the insights from our interview with the CEO of Carbon Grid Protocol, Andy Tan.
Carbon Grid Protocol
OkayKrypto: Tell us about your company…
Andy: What we are trying to do is decentralise away from the carbon credit market. We are trying to decarbonise blockchain and are trying to create a bridge between the digital world and real world with carbon credits. So that is essentially what Carbon Grid Protocol is all about.
OkayKrypto: What got you into the blockchain space and how long have you been in this industry?
Andy: For my team, they started back in 2016. For me, I entered this space in 2017. I was previously working in one of the channel partners for Salesforce and I was in the tech space for about 8 years. I am interested in this blockchain space because I see the potential of how it can really change a lot of things that we see today. I think the benefits of decentralising away from a lot of centralised ways of doing things today creates many benefits and I think blockchain will allow that to happen.
OkayKrypto: What’s your company’s unique selling point or differentiator?
Andy: I think the benefit of today is how information technology has really improved. There is a lot of data in the market today that allows us to track transactions more accurately and really pinpoint with greater transparency and accountability. We track and cover transactions and we allow organisations to offset carbon credit projects. I think one of the key elements of the solution that we bring to the market today is to enable more transparency about what kind of carbon credit projects are out there in the market. Therefore, with a lot of the data that we put out in our public ledger, poeple will know exactly what these transactions are about and how much they cost. What Carbon Grid Protocol wants is to showcase to people these details.
OkayKrypto: What are the major benefits users can obtain and what’s the end result you hope to achieve?
Andy: I think the main thing is that we want to inject more confidence in this market for people. We are starting with blockchain projects and companies first. Furthermore, we also chat with a lot of enterprises to allow them to use our solution as a way for them to do a lot of accounting and reporting in a more transparent and accountable way which is not present in the market today. So, I think that is the eventual goal that Carbon Grid Protocol wants to achieve. I think the next biggest thing in our agenda is how we can decentralise away from the currently very centralised carbon credit market which is controlled by intermediaries and how we can allow people in the community to become empowered enough to make decisions to bring this market forward.
OkayKrypto: Who is your main target market and which market sector do you serve?
Andy: Right now, we are trying to target blockchain and digital companies. I think as long as any company today has a digital presence or electronic devices, we are able to track them and are able to tell them what the carbon footprint underlying all those transactions is. We want to be able to pull this data out so we can analyse it and give the company real time feedback on what is the carbon footprint of the organisation as a whole. In conclusion, these are the things that we are trying to achieve.
OkayKrypto: We know right now that you’re in the midst of raising funds for your ICO. What kinds of investors are you looking for?
Andy: Right now, we are actually looking for more strategic and institutional investors. I think more and more institutional funds and investors will be coming in. We also believe that more enterprises and companies today will adopt or explore the potential of using the blockchain as a potential infrastructure for their system. These are the groups of people we are targeting because from where we come, environmental, social and corporate governance (ESG) is quite common in a lot of exchanges in the market today. A lot of institutions, investors or financiers actually adhere to this ESG framework already. The reason we are targetting them is because we are offering them a faster and more accountable way at a lower price and they do not have to rely on intermediaries to be able to perform this part of the business for them.
OkayKrypto: If investors are interested to invest in your ICO, how can they reach you?